Ever since the band’s formation two decades ago, Slipknot have made the welcome habit of living out the answer to the age old question: “What would happen if the inmates ran the insane asylum?”

The members of Slipknot continue this persona with their new music video for “Killpop,” the third single from their 2014 studio album ‘.5: The Gray Chapter.’

Despite the assertive title, which could rather easily be interpreted as Slipknot’s clever way of voicing their objections to pop music culture, lead vocalist Corey Taylor says the song has a whole other meaning altogether.

“You know, what’s funny [is] over the last few weeks, I’ve really gotten everyone’s interpretation of what that song means to them, and it’s nowhere near what I wrote about,” Taylor recently explained.

“So it’s kind of interesting to hear people’s interpretations of what I’m singing about. And I’ll be honest with you: the song is my reflection on my relationship with music. That’s who the ‘she’ is. And not just music, but the music industry in general. So there’s a love-hate relationship there that really kind of comes into view.”

He continued: “There’s the old adage, ‘Be careful what you wish for,’ and, ‘Be careful doing what you love, because sometimes it will turn on you.’ And, you know, anytime you mix something that you love and business, you’re gonna find the rusty cracks in there that piss you off.

“So that song, really, is about how much I still love making music, but also how much I just hate the business side, the numbers side, the people in the suits who try to run stuff, and having to deal with them and having to learn how to talk to them.

“And, you know, it’s frustrating sometimes, but it is what it is. And luckily, we got a great song out of it, and we were able to really paint something really cool with it and just be able to put it out there for people to dig.”

The release of Slipknot’s new video comes on the forefront of the band’s anticipated ‘Summer’s Last Stand‘ tour alongside Lamb of God, Bullet for My Valentine and Motionless in White. which starts in West Palm Beach, Florida on July 24.